Daniel Priestley

Daniel Priestley is a co-founder of Dent,
which runs a 9-month
growth accelerator programme

for small enterprises.

He works with over
500+ entrepreneurs each year
to develop their businesses.

I met Daniel in 2012 at an Institute of Financial Planning conference, where he gave a presentation about the importance of becoming a key person of influence in your industry, and talked about the need to productise your service. To me it was a breath of fresh air, although I am not sure it rang many bells with many other delegates. Over the years I have learnt a huge amount about building a business from Daniel and his team, and Living Money is built on the business principles he taught me.


Daniel Priestley started out as an entrepreneur at age 21 and built a multi-million dollar event, marketing and management business before the age of 25. A successful entrepreneur, international speaker and best-selling author, Daniel has built and sold businesses in Australia, Singapore and the UK. Daniel is the founder of Dent, which runs a 9-month growth accelerator programme for small enterprises, working with over 500+ entrepreneurs each year to develop their businesses. Dent has offices in the UK, USA, Singapore and Australia. Daniel uses campaigns to help raise up to $100,000 for charity each year and is connected to some of the world’s most known and celebrated entrepreneurs and leaders. (Source: www.keypersonofinfluence.com)

Positions held

  • Co-founder and CEO, Dent Global (named for Steve Job’s exhortation to ‘go out and make a dent in the world)
  • Adviser to the Home Grown Club
  • Contributor to Entrepreneur.com and Forbes magazine
  • Mentor, Key4Life
  • Co-founder, Dent Global Giving and fundraiser for charity.water
  • Patron, Peace One Day
  • Adviser to the Hunger Project (see Lynn Twist)
  • Patron, Global Angels
  • Contributor to the Prince’s Trust


Key Person of Influence (2010, Ecademy Press)

Key person of Influence is the first of Priestley’s four business books, in which he sets out the fundamental five steps to becoming a highly valued and  paid leader in your industry. In this book Priestley describes each of these five steps: pitch, publish, product, profile and partnership. The KPI accelerator is based on these five ‘Ps’ and I have Daniel to thank for encouraging me to write my own book. https://shrtm.nu/Kqg0

Entrepreneur Revolution (2013,Capstone Publishing)

One of Priestley’s overarching messages is about entrepreneurialism and the age of the entrepreneur. He sees entrepreneurialism as replacing the moribund old business models, which will be overtaken by fast-moving and ambitious small businesses. Priestley expands on this theme in Entrepreneur Revolution and sets out how to live and work the entrepreneurial revolution. https://shrtm.nu/TMUF

Oversubscribed (2015, John Wiley)

‘Only oversubscribed businesses are tolerated.’ This book is about how to become oversubscribed by running campaigns. Priestley discusses in the first part of this book the principles of becoming oversubscribed, and then shows how business can turn these principles into strategies. In so doing they become ‘campaign driven enterprises’ with customers lining up to do business with them. https://shrtm.nu/I2FC

24 Assets (2017, Rethink Press)

Priestley’s final  book in his series explores in depth one very simple principle: assets produce income. The author explains how to build business assets that imbue the business with value and income, and eventually a sale price. Divided into five categories, Priestley sets out how to build intellectual property assets, brand assets, market assets, product assets, culture assets and funding assets. https://shrtm.nu/5m7R

Further information


Website: danielpriestley.com


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We work with passionate people feeling anxious and disoriented by today’s
ruthless social and economic pressures to find happiness, wealth and
the power to make a meaningful difference to their lives and the lives of others

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